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  • Writer's pictureTom Land

What are social media automation tools?

What are social media automation tools?


In the fast-paced world of digital communication, social media has become an integral part of our personal and professional lives. Managing multiple social media platforms, creating engaging content, and staying consistent with posts can be time-consuming. This is where social media automation tools come into play, revolutionizing the way individuals and businesses manage their online presence. In this blog post, we will delve into the realm of social media automation tools, understanding what they are, how they work, and the benefits they offer.

What are Social Media Automation Tools?

Social media automation tools are software solutions designed to simplify and streamline the process of managing social media accounts. These tools allow users to schedule posts, automate content sharing, engage with followers, and analyze performance metrics—all from a centralized platform. Essentially, they empower individuals and businesses to maintain a strong and consistent online presence without the need for constant manual intervention.

Key Features and Functions:

  1. Post Scheduling:

  • Schedule posts to be published at specific times, ensuring a consistent flow of content without manual effort.

  • Plan content calendars in advance, aligning with marketing strategies and audience engagement patterns.

  1. Content Curation:

  • Automatically find and share relevant content from other sources within your industry or niche.

  • Customize content curation settings to maintain a balance between original and curated content.

  1. Social Listening:

  • Monitor social media channels for mentions, comments, and discussions related to your brand.

  • Respond to interactions in real-time, fostering a more dynamic and responsive online presence.

  1. Analytics and Reporting:

  • Track the performance of your social media campaigns with detailed analytics.

  • Gain insights into engagement, reach, and audience demographics to refine your social media strategy.

Benefits of Social Media Automation Tools:

  1. Time Efficiency:

  • Save time by automating repetitive tasks, allowing you to focus on creating high-quality content and engaging with your audience.

  1. Consistency:

  • Maintain a consistent posting schedule, enhancing brand visibility and keeping your audience engaged.

  1. Audience Engagement:

  • Respond promptly to comments, messages, and mentions, building stronger connections with your audience.

  1. Data-Driven Decision-Making:

  • Use analytics to make informed decisions about your social media strategy, identifying what works and what needs improvement.

  1. Scalability:

  • Easily manage multiple social media accounts and platforms, scaling your online presence without becoming overwhelmed.

Our Top 3 "Automators" with free trials:

#3 - SocialOomph: for posting and scheduling

SocialOomph automate your twitter profile

SocialOomph is a social media automation tool that provides a range of features to help individuals and businesses streamline their online presence across various platforms. These features include:

  • Post Scheduling: Schedule posts on various social media platforms for consistent and timely content sharing.

  • Content Recycling: Set up evergreen content campaigns for automatic recycling and reposting of important messages.

  • Content Discovery and Curation: Discover and curate relevant industry content for sharing across social media channels.

  • Social Listening: Monitor brand mentions and discussions related to specific keywords for timely responses.

  • Automated Direct Messages: Send automated direct messages to engage with new followers or based on customized criteria.

  • Analytics and Reporting: Track the performance of social media campaigns with insights into engagement, reach, and audience demographics.

  • Keyword Tracking: Monitor specific keywords on Twitter to stay informed about relevant conversations and industry trends.

  • Team Collaboration: Enable multiple users to collaborate efficiently in managing and contributing to social media accounts.

  • Email Digests: Receive email digests summarizing the performance of social media accounts for quick updates.

  • URL Shortening: Provide URL shortening capabilities to track click-through rates and analyze the performance of shared links.

  • AI Automation: In testing, and seems to be working on text generated options.

SocialOomph is a versatile social media automation tool that aims to enhance efficiency, consistency, and engagement for users across different social media platforms. It's particularly useful for those looking to save time, maintain a strong online presence, and optimize their social media marketing efforts.

Pricing: 30-day free trial and $55/month after that.

#2 - SocialBee: Most Popular

SocialBee logo

SocialBee is a comprehensive social media management tool that helps individuals and businesses automate their social media activities for increased efficiency and engagement. With features ranging from content scheduling to audience targeting, SocialBee aims to simplify the complexities of managing multiple social media platforms. Most importantly, it's the most popular.

Key Features:

  • Post Scheduling:

  • Schedule posts across various social media platforms in advance for consistent content delivery.

  • Plan and organize content calendars to align with marketing strategies.

  • Content Categories:

  • Categorize and organize content to maintain a well-balanced and diversified posting schedule.

  • Easily manage and distribute different types of content to engage varied audience interests.

  • Evergreen Posting:

  • Set up evergreen content posting schedules, ensuring the continual promotion of important messages.

  • Targeted Audience:

  • Use audience targeting features to tailor content to specific demographics or user segments.

  • Improve engagement by delivering content that resonates with a particular audience.

  • Social Media Automation:

  • Automate repetitive tasks such as liking, retweeting, and following on platforms like Twitter.

  • Save time and effort by automating routine social media interactions.

  • Content Recycling:

  • Recycle and reshare top-performing content automatically to maximize its visibility and impact.

  • Analytics and Reporting:

  • Access detailed analytics to measure the performance of social media campaigns.

  • Gain insights into key metrics like engagement, reach, and follower growth.

  • URL Shortening:

  • Provide URL shortening capabilities to track click-through rates and assess the effectiveness of shared links.

  • Content Importing:

  • Import content from various sources, including blogs and RSS feeds, for efficient content curation.

  • Team Collaboration:

  • Collaborate with team members by assigning roles and permissions for managing social media accounts.

SocialBee is designed to cater to the diverse needs of social media management, offering a range of features that empower users to maintain a strong online presence, engage with their audience effectively, and optimize their social media strategy.

Pricing: 14-day free trial, then after that, it looks like it's $24/month. Not a bad deal.

Link: SocialBee

#1 - Influenx AI: Most Automated

Influenx Logo, Black background, white letters

Influenx AI was created for the sole purpose of being simple in design, easy to use, and readily accessible. The start-up launched in 2023, on Christmas Day, with it's flagship product of Text Generated content for X, automating posts with a single prompt. In January of 2024 the platform added the "Want to add a GIF?" feature, outpacing other AI powered generators. But more robust, was the Image Generation feature, launching in February of 2024. This media automation would be the change in social media automation that completely altered the digital handshake marketplace. The features of Influenx include:


  • X API Integration:

    • Currently, the only Social Media accounts supported by Influenx is X.

  • Prompt Generated Text Content:

    • With a single prompt, you can generate a satirical post about how Star Wars has completely tanked since George Lucas sold the company to Disney. Hours of sitting and thinking of something impactful to say reduced to seconds.

  • Prompt Generated GIF Content:

    • You like the post? Why not add a GIF. If your satirical post on Star Wars makes you want to roll your eyes, Influenx will suggest a GIF of George Lucas rolling his eyes!

Planned Features:

  • The Big 6 Integration:

    • By June of 2024, Influenx has set it's sights on API Integration for X, Facebook, Instagram, Snapchat, Tik Tok, and Threads. This will allow users to create one prompt, one post, and reformat the content for each platform.

  • Prompt Generated Image Content:

    • By February 1st, Image Content will be fully operational and available for users to create posts with the feature "Want to add an Image?", giving the user the ability to add a post.

      • Ex. Your satirical post on Star Wars may not warrant a GIF of George Lucas rolling his eyes, but maybe you'd still like a visual of 1983 Luke Skywalker brandishing his iconic green light saber. You can do that.

  • Link Upload, Auto-Image Editing, PDF Upload, Video Upload, Auto-Video Editing, and Other features we won't bore you with.

Influenx is a simple platform with a simple purpose. To help content creators that don't have the time, money, or know-how to make great content, STILL make great content. The easy-to-use platform with robust AI-Supported features allows users to create consistent posts without any burnout.

Pricing: Free during ALPHA and BETA testing, and Free for the baseline product.


Social media automation tools have become indispensable for individuals and businesses looking to navigate the ever-evolving landscape of digital communication. By leveraging these tools, you can not only save time and effort but also enhance your online presence, engage with your audience effectively, and achieve your social media marketing goals. As you explore the diverse options available, finding the right social media automation tool for your needs can significantly contribute to the success of your online endeavors.


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