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  • Writer's pictureJennifer Trippett

Top Platforms and Trends for Influencers in 2024


And the medal goes to... well, all the platforms! In 2024, the social media landscape continues to evolve rapidly, presenting a mix of challenges and opportunities for influencers. Different platforms offer unique advantages, depending on your goals, content style, and audience preferences.


The average social media user is active on seven platforms monthly, underscoring the importance of platform diversity for influencers. However, with the pace of change and the introduction of new features, influencers and content creators can struggle to keep up. It's important for brands and influencers to prioritize platforms based on ROI and reach, and be prepared to abandon that don’t meet their strategic goals​​.


Top Platforms For Influencers in 2024

TikTok: The Leader in Engagement and Ad Dollars

TikTok continues to dominate in terms of screen time and engagement, prompting increased investment in the platform’s ad suite and collaborations with TikTok creators. With its e-commerce features, like live shopping, TikTok is not just a platform for content consumption but also for direct transactions. Influencer spending on TikTok is expected to exceed $1.3 billion in 2024, reflecting its growing importance in influencer marketing strategies​​.


Instagram and Collaboration Posts

Instagram remains a key platform for influencer marketing, particularly with the popularity of brand and creator collaboration posts. These collaborations offer mutual benefits, increasing visibility and engagement for both parties. This trend towards closer brand-creator partnerships reflects the evolving dynamics of influencer marketing on Instagram​​.


YouTube: Rise of Educational Content

YouTube has seen a surge in educational content, with creators and influencers using the platform to offer tutorials, courses, and informative videos across a myriad of subjects. This trend caters to a growing audience seeking to learn new skills or gain knowledge online. The platform's algorithm favors content that keeps viewers engaged for longer periods, making it ideal for in-depth exploration of topics.


LinkedIn: Thought Leadership and Professional Branding

LinkedIn has increasingly become a platform where individuals build their personal brand by sharing industry insights, professional achievements, and thought leadership content. This trend is particularly beneficial for B2B influencers and those looking to establish themselves as experts in their field. Content that provides value in the form of advice, industry trends, and professional development tips tends to perform well.


Pinterest: Interactive and Shoppable Pins

Pinterest has introduced more interactive and shoppable pins, allowing creators to link directly to products and enable transactions right from the platform. This trend is perfect for influencers in fashion, home decor, and DIY projects, as it allows them to monetize their content more directly by guiding their audience to products they recommend.


Twitter (now X): Real-time Engagement and Viral Discussions

Twitter excels in facilitating real-time engagement and discussions on current events, making it a prime platform for influencers who excel in quick, impactful commentary. The trend towards using hashtags to tap into viral topics or social issues can significantly increase a creator's visibility and follower engagement.


Facebook: Community Building and Live Content

Facebook continues to emphasize community building through groups and pages, with a growing trend towards using live video to connect with audiences in real time. This approach is especially powerful for influencers who focus on niche communities or have a strong message to share, as it fosters a sense of closeness and immediacy with their audience.


Snapchat: Augmented Reality (AR) Experiences

Snapchat has been at the forefront of offering augmented reality (AR) experiences, allowing creators to design and share unique, interactive content. This trend leverages Snapchat’s AR filters and lenses, offering a creative and engaging way to capture the audience's attention and offer them a novel interactive experience.


Top Trends In Content Creation

Continued Popularity of Short-form Video

Short-form video content remains the most popular content type across social media platforms, with creators rapidly adopting this format to maximize their reach and engagement. This shift reflects the broader trend towards more dynamic, easily digestible content that can be spread across multiple platforms, including Instagram, TikTok, YouTube Shorts, and others​​.


Specialization and Niche Influence

With the increasing number of influencers, there's a move towards specialization and niche content. This approach allows creators to distinguish themselves and offer unique value to brands and followers alike. Specialized influencers are more likely to form successful, long-term partnerships with brands, underscoring the importance of carving out a specific niche in the crowded social media space​​.


Educational Content and SEO on Social Platforms

While we touched on this in the section about Youtube trends, this trend applies to many other media platforms and shouldn't be ignored! Educational content that answers niche-specific questions is becoming increasingly important and an excellent way to foster engagement with your audience. Social platforms are now seen as search engines, with users turning to them for answers to specific queries. This shift emphasizes the need for influencers to produce content that is not only engaging but also informative and useful​​.


Engagement Moving to DMs

Personal interactions and engagement are increasingly happening through direct messages (DMs), rather than public feeds. This trend is particularly notable among younger users who prefer more private, curated interactions. Influencers should consider focusing more on DMs to foster closer relationships with their audience​​.


In Summary

As we navigate through 2024, the landscape of social media continues to evolve, marked by the sustained popularity of short-form video content and TikTok's ever-growing influence. Yet, this year also underscores the need for influencers to tailor their strategies to the unique trends and opportunities presented by each platform. From YouTube's increasing demand for educational content to Pinterest's interactive shoppable pins, the avenues for engagement and monetization are as diverse as they are dynamic.


These trends not only highlight the varied nature of content that resonates across different platforms but also the importance of influencers finding their niche and mastering the formats that best align with their personal brand and audience's preferences. Now is the time to explore new content formats, experiment with emerging trends, and ultimately, create more personalized and engaging experiences for your followers. By staying adaptable and focusing on delivering value, influencers can amplify their impact and foster a more meaningful connection with their audience.

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